Cutting out the middle man. Who needs a slightly buggered looking cardboard box with some Swedish writing on the side just laying about?
CatBox is just that, “A box for cats’. Only this time, the box is specifically manufactured and designed to take on the play and every day use of an active cat, while also playing on that tongue in cheek idea that cats do really only love the box that the original purchase came in.
These will come flat-packed, and have various cutouts designed to evoke play and interaction. The branding style is playfully industrial and purposeful. The idea is to have a box for your cat to play or sit in that deliberately looks finessed. If a cat is going to sit in a cardboard box, it should look the part.